My academic background is in psychology and communications.
For more than a decade, I have been working in qualitative market research and innovation consultation.
Throughout my career, I held senior positions at research companies such as Research International, Kantar TNS Infratest & Point-Blank. I successfully set up, moderated and analyzed qualitative studies on German, European, and global level.
I built and led research teams for international clients in e-commerce and e-mobility.
Additionally, I am coaching employees of a global business consultancy in design thinking.