Freelance Qualitative Researcher (FMCG),
Moderator, Workshop Facilitator, and Design Thinking Coach.

Nina Schacht

My academic background is in psychology and communications.
For more than a decade, I have been working in qualitative market research and innovation consultation.

Throughout my career, I held senior positions at research companies such as Research International, Kantar TNS Infratest & Point-Blank. I successfully set up, moderated and analyzed qualitative studies on German, European, and global level.

I built and led research teams for international clients in e-commerce and e-mobility.

Additionally, I am coaching employees of a global business consultancy in design thinking.

As QUALITATIVE RESEARCHER with industry experience in FMCG, e-commerce, entertainment, and mobility, I provide the insights you need to make the right decisions. My research helps you understand customer needs, discover opportunities, improve services, and develop new products.

As MODERATOR of meetings and complex processes I guide you and your team through a course of action that always has your goals in the focus. I make sure that no one and no topic gets lost on the way and turn your meetings into a success.

As WORKSHOP FACILITATOR, I design and facilitate tailor-made workshops for you by incorporating the creative approaches you need, building templates and offer you that little special something to make you reach your objectivess.

As ENABLER, I establish a customer-centric and data-driven culture in your organization with online training, personal coaching, up to ramping up a whole inhouse research team. For my online courses, please check my Udemy page. Here

As SPEAKER, I inspire your audience with my vast experience, storytelling, and the sharing of my elaborated views on topics like innovation / creative processes, customer centricity, and research insights.  


  • ESOMAR Valencia 2013:
    ‘Lessons from Don Quixote. The Sancho Panza way to excellence in Cross-cultural qualitative Research settings.’
  • BVM Congress Berlin 2015:
    ‘Marktforscher als Treiber globaler Innovationsprozesse – mit Blick von außen zum Erfolg’